Senior BI Analyst Power BI Data Strategy

I turn complex operational data into decisions leaders can act on.

I design scalable BI systems, trusted KPI frameworks, and automated reporting experiences that connect business questions to measurable outcomes.

Decision system Model healthy
ERPTransactions
CRMCustomers
OPSWorkflows
APIExternal signals
Semantic model
  • Governed
  • Validated
  • Consistent
Portfolio occupancy97.2%
Renewal performance71.4%
Reporting capacity+50hreturned monthly
Executive decisions

Trusted insights that drive action and measurable outcomes.

Actionable
10+Years in analytics
50+Hours saved monthly
10+BI training sessions

Selected systems

Business intelligence built for decisions—not decoration.

The work below is presented without proprietary data. It focuses on the business problem, the system design, and the measurable result.

01Executive visibility

Portfolio Performance Hub

A governed Power BI experience that gives leaders one trusted view of occupancy, renewals, leasing activity, and operational performance.

Business friction
Disconnected reports and competing KPI definitions
System response
Shared semantic model, executive KPIs, and guided drill paths
Measured impact
Supported 97%+ occupancy and 70%+ renewal performance
Power BIDAXKPI Governance
02Operational efficiency

Automated Reporting System

A scalable reporting workflow that replaced repetitive manual updates with consistent, refreshable decision support across departments.

Business friction
Time-intensive reporting and inconsistent handoffs
System response
Automated data flow, reusable models, and self-service views
Measured impact
Saved 50+ reporting hours every month
AutomationData ModelingEnablement
03Strategic intelligence

Market & Leasing Intelligence

A decision framework combining business intelligence and geographic context to reveal market opportunity and leasing performance.

Business friction
Complex market signals spread across multiple sources
System response
Comparable metrics, spatial analysis, and decision-ready views
Measured impact
Helped identify three high-potential markets
BI StrategyGISData Storytelling

How I work

The dashboard is the interface. The real product is trust.

Strong BI connects technical discipline, business context, visual clarity, and adoption. I design for all four.

  1. 01

    Frame the decision

    Start with the business question, the decision owner, and the action the insight should enable.

  2. 02

    Build trust

    Align definitions, model the right grain, validate the logic, and make every KPI explainable.

  3. 03

    Design for action

    Turn complexity into a clear visual path from signal to context to the next best decision.

  4. 04

    Enable adoption

    Document, train, listen, and continuously improve until the solution becomes part of the workflow.

Core capabilities

From data foundation to executive narrative.

Power BIDAXSQLSemantic ModelsETL & Data QualityKPI DesignData GovernanceReporting AutomationData StorytellingGIS AnalyticsStakeholder EnablementBI Strategy

Experience

A career built at the intersection of people, systems, and decisions.

Experience across real estate, consulting, humanitarian operations, ERP systems, and digital products gives me a practical, global view of BI.

01

2022 — Present

Senior Business Intelligence Analyst

Edward Rose & Sons

Leading Power BI reporting, KPI design, automation, and cross-functional analytics for multifamily real estate operations.

02

2018 — 2022

Senior Data Analyst

Tek App Solutions

Built client-facing BI solutions and reporting frameworks that improved financial and operational visibility.

03

2016 — 2018

Information & Data Analytics

UNICEF · International Rescue Committee

Created integrated reporting systems, strengthened data quality, and supported leadership and donor decisions.

04

2012 — 2016

Systems & Digital Solutions

ERP Implementation · E-Commerce

Built the technical and business foundation that still shapes how I approach analytics products today.

Beyond the dashboard

BI succeeds when people understand it, trust it, and use it.

I bridge business and technical teams, mentor emerging analysts, document decisions, and build confidence through practical training.

5Departments enabled through training and self-service analytics
10+Power BI training sessions delivered to business users
40%Compliance improvement supported through stronger data practices
80%Data accuracy improvement from redesigned collection protocols

About Moe

A business-minded analyst who happens to love the technical details.

I’m Mohammad “Moe” Alqudah, a Senior Business Intelligence Analyst based in Michigan. For more than a decade, I’ve helped organizations turn fragmented information into reliable systems for better decisions.

My background spans management information systems, analytics, product thinking, and information management. That mix helps me see both the model behind a metric and the human decision in front of it.

Let’s connect

Have a complex business question? Let’s make it clear.